STOCK IDEAS: Hidden Brand Names (Fashion)

For fast browsing, hit Ctrl + F and search by brand. If you don’t see what you’re looking for,  just google the brand you’re interested in along with “owner”. Below you will see the Company name, Ticker/Symbol in parenthesis, and Brands they own. If it’s not already linked up, check out the company’s “Investor Relations” page for more info. This is by no means a complete list. The point is to get you to start looking for ideas anywhere you can and learning to dig up useful information.

 

Abercrombie & Fitch (ANF)
Abercrombie, Hollister Co…

Addidas AG (ADDDF)

Caleres (CAL)
Footwear for Allen Edmonds, Sam Edelman, Famous Footwear, Naturalizer, Dr. Scholl’s, Vionic, Via Spiga, Life Stride, Vince, Brown Bilt, Ryka, Diane Von Furstenberg, Blowfish Malibu…

Capri Holdings (KORS) – Formerly Michael Kors Holdings
Michael Kors, Versace, Jimmy Choo…

Crocs (CROX)
Note: They only make one thing, but CROX is damn good lesson. It may seem tempting to immediately short (bet on it going down) something that looks like surefire garbage since everybody shits on it, but believe it or not from May 2017 to December 2018 the stock was up over 400%. 

Deckers (DECK)
Ugg, Hoka One, Teva, Sanuk…

Destination Maternity (DES)
Destination Maternity, Motherhood Maternity, Pea in the Pod…

Fossil Group (FOSL)
Fossil, Michele, Misfit, Skagen, Armani Exchange, BMW, Chaps, Diesel, DKNY, Emporio Armani, Kate Spade, Marc Jacobs, Michael Kors, Puma, Relic, Tory Burch, WSI, Zodiac…
Note: Designers listed are for their branded watches

Gap Inc (GPS)
Gap, Old Navy, Banana Republic, Hill City, Athleta, Intermix…

Guess (GES)

H&M (HMRZF) – Foreign ADR. Trades in Sweden

Hugo Boss (BOSSY)  – Foreign ADR. Trades in Germany

Iconix (ICON)
Artful Dodger, Bongo, Buffalo David Bitton, Candie’s, Cannon, Danskin, Ecko Unltd, Ed Hardy, Joe Boxer, London Fog, Marc Ecko, Mossimo, Mudd, Op, Pony, Rocawear, Starter, Umbro, Waverly, Zoo York…
Note: Iconix is a perfect example of a shitty business and stock even though they license extremely famous brands. This is the Sears of fashion, now trading at $.08 and primed for bankruptcy any day.

Kering (PPRUY) – Foreign ADR. Trades in France
Gucci, Saint Laurent, Boucheron, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Girard-Perregaux, JeanRichard, Qeelin, Pomellato, Dodo, Thomas Maier, Christopher Kane, Ulysse Nardin, and Volcom…
NOTE: fun fact, the CEO is Salma Hayek’s husband. Who cares, but still…

L Brands (LB)
Victoria’s Secret, Pink, La Senza, Henri Bendel, Bath and Body Works…

Lululemon (LULU)

Luxottica Group (LUXTY) – Foreign ADR. Trades in Italy
Eyewear for Armani Exchange, Brooks Brothers, Burberry, Bvlgari, Chanel, Coach, DKNY, Dolce & Gabbana, Emporio Armani, Giorgio Armani, Michael Kors, Miu Miu, Oakley, Oliver Peoples, Paul Smith, Persol, Polo Ralph Lauren, Prada, Ray Ban, Ferrari, Ralph Lauren, Tiffany & Co, Tory Burch, Valentino, Versace, Vogue…

Movado Group (MOV)
Movado, Concord, Coach, Tommy Hilfiger, Ebel, Hugo Boss, Lacoste, Juicy Couture, Ferrari, Olivia Burton, Rebecca Minkoff,
Note: Designers listed are for their branded watches

Nike (NKE)
Nike, Air Jordan, Converse, Chuck Taylor, Hurley…

Nordstrom (JWN)

PVH Corp (PVH)
Calvin Klein, Tommy Hilfiger, IZOD, Van Heusen, Arrow, Speedo, Warner’s, Olga, True & Co…

Prada (PRDSY) – Foreign ADR. Trades in Hong Kong

Puma SE (PMMAF) – Foreign ADR. Trades in Germany

Ralph Lauren (RL)

Skechers (SKX)
NOTE: Another brand a lot of people probably grossly underestimate has a sales growth rate 3X as high as Nike in the last 5 years.

Steve Madden (SHOO)
Steve Madden, Dolce Vita, Brian Atwood, Kate Spade, Blondo, Betsey Johnson, Avec Les Filles, Superga, Report, Mad Love, Big Buddha, Cejon…

Tapestry (TPR)
Coach, Kate Spade, Stuart Weitzman…

Ted Baker (TBAKF) – Foreign ADR. Traded in London.

Under Armour (UA)

Urban Outfitters (URBN)
Urban Outfitters, Anthropologie…

VF Corp (VFC)
North Face, Vans, Dickies, Timberlands, Reef, Jansport, Smartwool, Eastpak, Eagle Creek, Wrangler, Lee, Kodiak, Napapijri, 7 for All Mankind, Rock & Republic, Terra, Walls, Workrite…

Wolverine Worldwide (WWW)
Merrell, Sperry Top-Siders, Hush Puppies, Saucony, Wolverine, Keds, Stride Rite, Sebago, Chaco, Bates, HYTEST, Soft Style, and licensee of Cat® and Harley-Davidson®

Zumiez (ZUMZ)
Zumiez, Blue Tomato, Fast Times…

 

 

FIND MORE BRANDS AND STOCK SYMBOLS HERE

If the brand is foreign, you will likely have to buy the stock’s OTC ADR (Over-the-Counter American Depositary Receipt). In that case, put the company name in to Google along with “otc stock” and you should get a 3-5 digit symbol you can use to buy the shares in the US. Some broker’s (Vanguard, for example) won’t let you put the order in online and you will have to call them up to place the order. The upside is they can’t charge you the phone broker commission if they require it vs. ordering online.

 

 

STOCK IDEAS: Hidden Brand Names (Foods)

For fast browsing, hit Ctrl + F and search by brand. If you don’t see what you’re looking for,  just google the brand you’re interested in along with “owner”. Below you will see the Company name, Ticker/Symbol in parenthesis, and Brands they own. If it’s not already linked up, check out the company’s “Investor Relations” page for more info. This is by no means a complete list. The point is to get you to start looking for ideas anywhere you can and learning to dig up useful information.

 

Kraft Heinz (KHC)
Kraft, Heinz, A1 Steak Sauce, Classico, Bagel Bites, Capri Sun, Cool Whip, Crystal Light, Corn Nuts, Grey Poupon, HP sauce, Jell-0, Lea & Perrins, Lunchables, Ore-Ida, Oscar Mayer, Philadelphia (the cream cheese, dumbass), Planters, Shake and Bake, Stove Top, TGI Friday’s (frozen), Weight Watchers Smart Ones, Velveeta…

General Mills (GIS)
Betty Crocker, Bisquick, Häagen-Dazs, Cascadian Farms, Fiber One, Lärabar, Old El-Paso, Pilsbury (fridge and frozen foods), Annie’s, Hamburger Helper, Bugles, Totino’s, Progresso, Fruit by the Foot, Green Giant, Yoplait, Gold Medal Flour, Blue Buffalo (pet food)…

PepsiCo (PEP)
Pepsi, Mountain Dew, Lays, Gatorade, Tropicana, 7-Up, Doritos, Quaker Oats, Cheetos, Lipton (co-owned with Unilever), Ruffles, Tostitos, Aquafina, Brisk, Sierra Mist, Starbucks (Ready to Drink), Kevita, Naked, Sabra, Life Wtr (maybe they left out letters in the name because they’re dehydrated?…stupid), Propel, Stacy’s, SmartFood Delight, Pure Leaf…

Mondelez International (MDLZ)
Cadbury, Chips-Ahoy!, Cheese Nips, Chiclets, Dentyne, Fig Newton, Halls, Nabisco, Nilla Wafers, Nutter Butters, Oreos, Premium Saltines, Ritz Crackers, Sour Patch Kids, Tang, Toblerone, Teddy Grahams, Trident, Triscuit, Wheat Thins…

JM Smuckers (SJM)
Smuckers, Jif, Folgers, Pilsbury (baking and frosting), Crisco, Five Roses, truRoots, Dunkin’ Donuts (home), Eagle Brand, Knott’s Berry Farm, Cafe Bustelo, Kava, Meow Mix, Milk-Bone, Kibbles n’ Bits, Pup-peroni, Snausages…

Conagra Brands (CAG)
Gardein, Slim Jim, Duncan Hines, Healthy Choice, Earth Balance, Marie Callender’s, Orville Redenbacher’s, Reddi Whip, Birds Eye, Vlasic, Boom Chicka Pop, Hunt’s, Frontera, Udi’s, Pam, EVOL, Aunt Jemima, Banquet, Peter Pan, Act II, Bertolli, RO*TEL, Hungry-Man, Blue Bonnet, Kid Cuisine, Chef Boyardee. Swiss Miss, La Choy, Log Cabin, Manwich, Mrs. Butterworth’s…

Hormel (HRL)
Hormel, Wholly Guacamole, Columbus, Applegate, Spam, Jennie-O, Lloyd’s Barbecue, Chi-Chi’s, Herdez, Don Miguel, Embasa, Justin’s, Evolve, La Victoria, Muscle Milk, Old Smokehouse, Skippy, Stagg Chili, Valley Fresh…

Nestle (NSRGY)
Carnation, Ovaltine, Nesquick, Nescafe, Nespresso, Taster’s Choice, Sweet Leaf Tea, San Pellegrino, Ozarka, Cheerios, Cookie Crisp, Golden Grahams, Shredded Wheat, La Lechera, California Pizza Kitchen (Frozen), DiGiorno, Hot Pockets, Lean Cuisine, Stoufer’s, Tombstone, Dreyer’s, Drumstick, Skinny Cow, Gerber…

Hershey (HSY)
Hershey, Reese’s, Kit Kat, York, Twizzlers, Jolly Ranchers, Pay Day, Rolo, Ice Breakers, Breath Savers, Milk Duds, Zero, Bubble Yum, Good & Plenty, Whoppers, Take 5, Heath, Mounds, 5th Avenue, Almond Joy…

Unilever (UL)
Lipton, Knorr, Hellman’s Best, Ben and Jerry’s, Marmite, PG Tips, Klondike, Breyers,  Popsicle. From the makers of Dove, Noxema, Axe, Q-Tips, Pot Noodle, Magnum, Brut,Vaseline…